Sports have the power to unite, inspiring values like challenge, fair play, determination, excellence, passion and teamwork.

MSIG is proud to be the first title partner of the ASEAN Women’s Championship 2025 – now named the ASEAN MSIG Serenity Cup^TM.

Through this partnership, we are supporting and advancing women’s football in this region, championing the importance of gender equity in sports.

Our commitment to gender equity goes beyond the field. With women making up more than 60% of our workforce in the region, we are proud to lead by example and support the aspirations of individuals and communities, both on and off the pitch. By providing protection, we empower the next generation to pursue their dreams and reach greater heights.

Press Release

From kick-off to the final whistle, we are proud to be the
Official Insurance Partner for ASEAN’s biggest football showdowns!

Protecting your goals

Headquartered in Tokyo, Japan, MSIG is one of Asia’s leading general insurer with an extensive network in the region, having presence in every ASEAN country, Hong Kong, Australia and New Zealand. At MSIG, we believe in staying true to our Japanese roots by upholding our long-standing values of customer service excellence, innovation and reliability. We protect the things you hold dear so you can focus on your goals, on and off the field. Discover how MSIG can safeguard what matters most to you.